7 Steps to Exhibition Success – IMHX Exhibitor Training Series

Maximise your impact at IMHX with expert-led training from The Exhibition Guy

As co-owners and operators of IMHX – the UK’s largest logistics event – we have partnered with The Exhibition Guy to create a focused, practical video series designed to help exhibitors succeed at the show.

Each short video is packed with actionable advice to help you plan, promote and perform at your best – before, during and after the exhibition.

1. Exhibition Planning

Duration: 4:12

Start strong with a clear, simple plan that sets the foundation for success.

2. Setting Three Objectives

Duration: 4:35

Learn why setting just three focused objectives can transform your exhibition results.

3. Pre-Show Marketing Matters

Duration: 5:32

Discover how to build awareness and drive traffic to your stand before the show begins.

4. Stand Design Matters

Duration: 10:16

Make your stand work harder for you with smart, strategic design choices.

5. Engaging Visitors

Duration: 6:43

Master the art of attracting and connecting with attendees.

6. Selling at Exhibitions

Duration: 5:24

Understand how exhibition selling differs – and how to do it effectively.

7. Follow-Up

Duration: 11:04

Turn leads into long-term value with a follow-up strategy that starts before the show ends.

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